Tomato Ltd., a food delivery service app has recently faced criticism for the tampering of their product, by their delivery boys. Tomato Ltd. decided to put a hologram seal on the food packets in order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety warning for the consumers to check the seal. Which concept of marketing discussed above is performing the important function of communicating with the potential buyer and promoting the sale.
(a) Branding
(b) Product designing and development
(c) labelling
(d) packaging.
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Labelling is the important function of communicating with the ‘potential buyer’ and promoting the sale.
Option: (c)
Explanation:
- Labelling helps to provide information about a product to the customers and give them knowledge of the ingredients of the food item.
- The process of labelling fulfills the informative purpose of using a tag that gives information to the customers about the item they are consuming.
- The labels are attached to the product and the package in the form a seal, information tag with a message for the consumers and to attract the consumers.
Learn more about potential buyer
What is meant by a potential buyer?
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How much power do the potential buyers have? is the cost of switching to competitors for them high/low?
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