True or false? If you have an ideal customer profile, you don't need buyer personas.
Buyer personas: The statements and documents that ensure all activities involved in acquiring and serving are tailored to the buyer's needs is called a buyer persona.
Even if the ideal customer profile is found, the needs and demands of the customer will be known only from the customer persona.
Reason: Personas reveal about the customers needs, experiences, behaviors and goals.
Hence, the given statement is false.
If you have an ideal customer profile, you need buyer personas.