True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
Answers
True. this because business is just about good customer relations hence a business should employ only one person who has good communication as well as other interpersonal skills. He or she should be emotionally stable in order to be in a position convince a customer. Having so many people in this position may reduce customer's trust unlike when one person is involved.
Buyer personas: The statements and documents that ensure all activities involved in acquiring and serving are tailored to the buyer's needs is called a buyer persona.
Even if the ideal customer profile is found, the needs and demands of the customer will be known only from the customer persona.
The personas should be maintained carefully so that the required customers can be extracted based on their personas.
Reasons:
- Personas reveal about the customers needs, experiences, behaviors and goals.
- They play a vital role in understanding the needs of the customer.
Hence, There should be one person who is tasked with creating and maintaining your buyer personas
The given statement is true.