types of merger along with examples
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mergers. jpg
Conglomerate. A merger between firms that are involved in totally unrelated business activities.
Horizontal Merger. A merger occurring between companies in the same industry.
Market Extension Mergers.
Product Extension Mergers.
Vertical Merger.
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Conglomerate
eg A leading manufacturer of athletic shoes, merges with a soft drink firm.
Horizontal Merger
eg A merger between Coca-Cola and the Pepsi beverage division
Market Extension Mergers
eg acquisition of Eagle Bancshares Inc by the RBC Centura.
Product Extension Mergers
eg The acquisition of Mobilink Telecom Inc. by Broadcom
Vertical Merger
eg An automobile company joining with a parts supplier would be an example of a vertical merger
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