Question

Using different brand names for different products is

Answer 1

This design is called the firm's brand name. t/f Branding has three main purposes: product identification, repeat sales, and new-product sales. t/f Brand names such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's are likely to have less brand equity than brand names like Viking, Zojirishi, Schimano, and Thule.