Usp for marketing a new shampoo
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* Establish a strong brand image and consumer loyalty
* Easiest and availability of the product to the target consumer
* Crest awareness about uncommon product
* Low cost
* Maintain positive strong growth in starting years
* Easiest and availability of the product to the target consumer
* Crest awareness about uncommon product
* Low cost
* Maintain positive strong growth in starting years
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