Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is google's solution for measuring viewability across the web and is accredited by the media ratings council?
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Explanation:
Google's solution for measuring viewability across the web and is accredited by the media ratings council is as follows:-
It measures in real time basis. It follows impression-by-impression technique. Whether or not an ad was viewable to a user is measured.
This technique is fully transparent, based on the direct measurement of each impression, not sampling or extrapolating.
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