waht is meant by art as a visual argument
Answers
Visual argument is an advertising technique used to convince or persuade public in favour of an argument.
The best example is the anti smoking or anti alcohol ads seen before a movie.
Art can be used as visual argument to attract art loving intellectual audience.
People who do not like reading advertisement messages prefer looking at artistic drawings, symbols and eye-catching designs in an advertisement message.
Image or visual demonstration is emotional in nature.
Despite of lot of criticism against visual arguments, indicating that images are emotional and not has rational value.
Therefore visual demonstration will play a role that is persuasive in nature and not convincing effect.
This criticism differentiate and compare between words and images.
It is a bad criticism and unjustified because it has in-depth analysis of visual argument.
It requires impartial analyzing to prove concretely how visual arguments work.
Actually if arguments are prompted by issues that are controversial, it is then much more interesting and more stimulating and should be accepted.