Question

ways to revive embroidery​

Answer 1

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For Ahmedabad-based Asif Shaikh, it has become a mission to save Indian crafts from fading into oblivion.

For Ahmedabad-based Asif Shaikh, it has become a mission to save Indian crafts from fading into oblivion.Having experimented with and reinventing textiles and embroidery for more than 22 years, the 47-year-old crafts practitioner is organising a conference, “Working Hand-in-Hand”, at the National Institute of Design (NID) in Ahmedabad, to be held this month-end. The event aims to create awareness among the public about Indian crafts and artisans.

For Ahmedabad-based Asif Shaikh, it has become a mission to save Indian crafts from fading into oblivion.Having experimented with and reinventing textiles and embroidery for more than 22 years, the 47-year-old crafts practitioner is organising a conference, “Working Hand-in-Hand”, at the National Institute of Design (NID) in Ahmedabad, to be held this month-end. The event aims to create awareness among the public about Indian crafts and artisans.Shaikh has set up the Craft+Design+Society (CDS), a coming together of like-minded people who wish to work for the rejuvenation of the Indian crafts and support artisans. With NID’s support, CDS will address the ambiguities in the state of affairs of the crafts world at this meet.

For Ahmedabad-based Asif Shaikh, it has become a mission to save Indian crafts from fading into oblivion.Having experimented with and reinventing textiles and embroidery for more than 22 years, the 47-year-old crafts practitioner is organising a conference, “Working Hand-in-Hand”, at the National Institute of Design (NID) in Ahmedabad, to be held this month-end. The event aims to create awareness among the public about Indian crafts and artisans.Shaikh has set up the Craft+Design+Society (CDS), a coming together of like-minded people who wish to work for the rejuvenation of the Indian crafts and support artisans. With NID’s support, CDS will address the ambiguities in the state of affairs of the crafts world at this meet.One of the steps to achieve this, Shaikh feels, is by creating brands out of promising artisans and crafts persons, backed by designers. “We should feel relieved that many crafts that were considered dead are still around, although they need a little push and need to be displayed alongside contemporary products. They must find and claim their rightful place in the chain of manufacturing and production, design and market,” he says.

For Ahmedabad-based Asif Shaikh, it has become a mission to save Indian crafts from fading into oblivion.Having experimented with and reinventing textiles and embroidery for more than 22 years, the 47-year-old crafts practitioner is organising a conference, “Working Hand-in-Hand”, at the National Institute of Design (NID) in Ahmedabad, to be held this month-end. The event aims to create awareness among the public about Indian crafts and artisans.Shaikh has set up the Craft+Design+Society (CDS), a coming together of like-minded people who wish to work for the rejuvenation of the Indian crafts and support artisans. With NID’s support, CDS will address the ambiguities in the state of affairs of the crafts world at this meet.One of the steps to achieve this, Shaikh feels, is by creating brands out of promising artisans and crafts persons, backed by designers. “We should feel relieved that many crafts that were considered dead are still around, although they need a little push and need to be displayed alongside contemporary products. They must find and claim their rightful place in the chain of manufacturing and production, design and market,” he says.In his career, the master craftsman has been instrumental in reviving ancient Indian arts. “Westerners came to India way back in the 15th century in search of many things. What they took back was the impact of those products on their culture. Much of that is part of their several museum collections. That work still inspires them through its quality, intricacy, design, richness and finesse. Some of our museums also showcase these pieces, but rarely as heirlooms,” Shaikh says.

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