What are advantages and disadvantages of indirect marketing
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direct distribution
direct distribution allows you to:
collect valuable data on customer buying habits
distinguish yourself from the competition
respond to product performance and customer feedback
get your products to consumers faster
avoid sharing profits with a third-party distributor
build relationships with your customers
indirect distribution
Indirect distribution allows you to:
share shipping and storage costs
make it easier for customers to find your products
benefit from your third-party’s experience, infrastructure and salesforce
avoid the complexity of managing distribution logistics
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