what are conventional distribution channels
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The conventional distribution channels is the most common distribution channels.It comprises of a producers wholesalers and retailers,all acting independently.Hence, having coordination between these three becomes the major challenge for such a system
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A conventional distribution channel is a channel consists of one or more independent producers, wholesalers, and retailers.
Each is a separate business seeking to maximize its own profits, perhaps even at the expense of the system as a whole.
In this case, intermediaries operate independently or enter into some form of arrangements with suppliers and other intermediaries.
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