What are marketing channels what is the importance of marketing channels?
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Explanation:
In its most basic form, a marketing channel performs the work of moving goods from producers to consumers. A marketing channel includes one or more marketing intermediaries who perform a variety of functions. Each channel member: Provides value, performs a function and expects an economic return
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The various channels of marketing mix such as offline and online modes are marketing channels.
Explanation:
- The marketing channels consist of people, organizations, and activities. They are needed to transfer the ownership of foods and services from production to consumption. In this way, the products reach end-users.
- Its thus used as a tool for management and is thus crucial for creating an effective well-planned marketing strategy. The producer can reach the consumer by direct markets or by the website or by another channel.
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