what are methods of Primary Data? write its Merits and demerits.
Answers
Answer:
Following are given the methods for collection of such data:
(i) Direct personal investigation.
(ii) Indirect oral investigation.
(iii) Through local correspondents.
(iv) Mailed Questionnaire.
(v)Schedules sent through enumerators.
Merits:
1. The data is more reliable as they are obtained directly.
2. Sensitive questions can be avoided.
3. There is chance of more response in it.
4. The questions can be adjusted according to the standard of the sources.
5. There is uniformity in data.
Demerits:
1. It is not suitable where the field is very vast and wide.
2. It is very much expensive.
3. It needs a large number of enumerators.
4. It takes long time to collect the data from all the persons.
5. It is purely subjective in nature, therefore the success of investigation depends mostly intelligence, skill, tact, insight, honesty and other qualities of investigators.
Explanation: