what are the advantage and disadvantage of variety of products
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Advantages :
- Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer.
- They are what a consumer hopes to get, feel or achieve when he/she uses a product.
- Product benefits can either be actual or perceived.
- Perceived benefits include the products popularity, its image or its reputation.
Disadvantages :
- Revenue increases are not guaranteed. Will consumers find value in the unique features your product provides.
- The offering's perceived value can decline.
- It can strain resources.
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