Question

What are the advantages of using doubleclick search to manage a large and complex campaign?

Answer 1

Double click search allows multiple accounts to be managed from one interface to another, so you can report on and optimize Ad word and yahoo account from one place.  This has revolutionize the way we can manage accounts as it means we can add, pause or activate parts of the account from one place. 

We can also add negative keywords, make bid adjustments, automate bid strategies, this takes away the time we have to spend switching between interfaces to make decisions and changes and allows us to focus on more strategic changes in a complex campaign.

Double click search allows more complex campaign strategies to be implemented across accounts in a simple and manageable format.  By collecting your keywords in to a specific group based on their performances you can use formulas to automatically make bid adjustments based on their conversion rate.

Double clicking campaign provides an opportunity to set up advanced attribution reports that you can customize to your model preferences.  You can also import natural search data in to double clicking which can add to your attribution and data analysis.

Double clicking has created a feature whereby you can link your feed and creates your campaign within the interface, This creates large scale campaign very quickly and allows keywords and ads to  be targeted to each product you sell.  The ads update automatically through the feed so can display the exact price of the products, and if it goes out of stock it will automatically pause and reactivate when it's back in stock.

It's all automated hence this helps the management to have an ample time for strategic input plans.

Answer 2

Doubleclick search which is popularly known as DS,is a product of Google.Doubleclick helps you to manage many accounts in one interface.It is very useful for data sharing and inventory management too.In double click you can make dynamic reports which can be altered as and when required.Doubleclick would help you to manage large scale campaign.