what are the benefits of consumerism
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I read a phrase in a book, "I consume therefore I am." This is the most remarkable saying I've come across on consumerism. It essentially defines the core of consumption. After we get up in the morning, we use a particular brand of toothpaste, shaving lotion, soap and shampoo. When we get ready for the office, we choose a formal shirt with matching pair of trousers, and a good pair of shoes. In the office, we use a renowned brand of computer, and drink with a personalized coffee mug. Afternoon leaves a lot to decide on where to have lunch. In the evening, while leaving the office, we look forward to stopping by on that gift store to purchase a beautiful dress for our girlfriend. We also decide on the best ambiance-offering restaurant to take her to. And finally, we decide on the best blanket, pillows and slip-ons for the night.
This is the essential meaning of consumerism and clearly, it offers benefits to the companies- across every vertical- consumer goods, electronics, accessories, retail, you name it!
Apart from providing the money to the markets, consumerism also ease the consumer life. By spending money, a person can have things which make his life easier. He can enjoy the comforts of a car while driving to office, a good romantic ambiance while dining with his beloved or a good night sleep on a stress-relieving mattress. But yes, sometimes it may lead to profuse spending. One of the reasons for this profuse spending is the influence of a person's social circle. When we see someone gifting a Tiffany's ring to his girlfriend, at the least, if not Tiffany, we want to buy a diamond ring for our girlfriend. This is fundamentally not to say that we got influenced by them, however, the ways in which a society behaves, takes the form of cultural norms. And that becomes the right thing to do in a particular situation. Besides, clever advertising tricks also play a big role in profuse spending. Going on with the same example, Tiffany might promote themselves as the best thing that can happen to your girlfriend. And you may fall prey to it.
source:quora
This is the essential meaning of consumerism and clearly, it offers benefits to the companies- across every vertical- consumer goods, electronics, accessories, retail, you name it!
Apart from providing the money to the markets, consumerism also ease the consumer life. By spending money, a person can have things which make his life easier. He can enjoy the comforts of a car while driving to office, a good romantic ambiance while dining with his beloved or a good night sleep on a stress-relieving mattress. But yes, sometimes it may lead to profuse spending. One of the reasons for this profuse spending is the influence of a person's social circle. When we see someone gifting a Tiffany's ring to his girlfriend, at the least, if not Tiffany, we want to buy a diamond ring for our girlfriend. This is fundamentally not to say that we got influenced by them, however, the ways in which a society behaves, takes the form of cultural norms. And that becomes the right thing to do in a particular situation. Besides, clever advertising tricks also play a big role in profuse spending. Going on with the same example, Tiffany might promote themselves as the best thing that can happen to your girlfriend. And you may fall prey to it.
source:quora
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