What are the differences between wholesalers and retailers?
Answers
Wholesalers are people who buy things in bulk directly from the manufacturers and sell to the retailers or to industrial and commercial users. They rarely sell directly to the ordinary consumer. In addition, they also reassemble, repack, sort, clean and grade goods. They repack bulk goods into smaller lots. They also offer storage facilities and give credit to the retailers if required. Because they deal in large quantities they sell goods at lower price than the retailers. Retailers, on the other hand, sell goods in small lots from fixed locations such as shops, directly to the consumer. They either buy the goods in bulk directly from the manufacturer, or from the wholesaler. They then sell these goods in smaller quantities to the end-user.
Retailers represent the end of the supply chain. To increase their profits, retailers add their costs to the price of the goods they sell. Retailers often charge different amounts to different types of consumers. Some even allow bargaining. Some retailers give discount sales to attract customers to clear stocks.
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