Question

What are the distribution channels that you will use to distribute the product across Bangladesh market? Explain the same with

Answer 1

Answer:

There are four basic elements of the marketing mix- product, pricing, place and promotion. All the four elements must be paid attention to for successful marketing and sale of products or services. Distribution relates to the place element.

Now the distribution of the products can be done by the organisation itself which is direct distribution. Or it can hire intermediaries and form distributions channel i.e. indirect distributions. The plan will depend on several factors, some of which are

Product: Whether the product is perishable or durable will be a factor in deciding its distributions model.

Market: The size of the market will be a factor. In a large market, the direct distribution may not be a perfect choice. Also if the markets are scattered indirect channel will be more suitable

Company: The size of the company and its product-mix are also deciding factors in the decision about distributions.

Marketing Environment: In a slow economy or depression a shorter distributions chain is preferable. In a healthy economy, there is a wider choice for alternatives.

Cost: The cost of the channel like transportation, warehousing and storage, tolls etc are obviously a factor in this decision.