Question

What are the features of tourism products? Describe the functions of marketing in relation to tourism

Answer 1

Toursim products are mainly service products or services which have several characteristics. For example in the business tourism, conference planning and management is a service offered by large hotels and convention centres. Fairs and festivals are events which are offered for enjoyment only at a particular time of the year and these are perishable and variable.

Answer 2

Answer:

The five Ps (product, price, place, promotion and people) are the elements of the marketing mix. A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them.

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