what are the four objectives of media
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A media objective is a clear, succinct statement of a goal. It tells what the media plan should accomplish in very specific, often measurable terms. The rationale supports the media objective with marketing facts – it tells why the objective makes sense. It is a common courtesy to the reader to label each objective....
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THE 4 OBJECTIVES ARE :-
- TO PROVIDE INFORMATION TO CITIZENS ABOUT THE WORKING OF THE GOVERNMENT .
- EDUCATING VOTERS ABOUT THEIR RIGHTS .
- ENSURING THAT TRANSPARENCY IS MAINTAINED .
- ENSURING GOVERNMENTS ARE ANSWERABLE TO THE PEOPLE .
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