What are the guiding considerations in the construction of quetionnaire?explain
Answers
The author touches on 11 points to keep in mind during questionnaire development, stressing clarity (of scale and of question-wording) and a respect for the respondent’s time and patience above all.
Print Article ID: 20090507 Published: May 2009 Author: Neil Kalt
Editor’s note: Neil Kalt is president of Neil Kalt and Associates Inc., a Middlebury, Conn., research firm.
Every questionnaire has two overriding goals. The first is to keep respondents on-task - to hold their attention as they move through the questionnaire, keep them focused and get them to answer each question honestly. The second is to generate data that fully addresses the study’s objectives.
Achieving the second goal is the key. The sole purpose of achieving the first goal is to make achieving the second possible. How do you achieve both goals? By forging a questionnaire that is well thought-out; that is clearly, logically and succinctly written; that is constructed with the study’s objectives in mind; that is always user-friendly; and that, if the stars align, has moments of ingenuity and imagination. The considerations that follow are intended to provide you with the tools and insights to construct questionnaires that satisfy these criteria.
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