What are the impact of covid-19 on the tourism industry and provide suggestions for post pandemic recovery.
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Quite similar to what was shown in the 2011 Hollywood movie Contagion, the Coronavirus has not only caused more than a million deaths, but it has also created abrupt changes in the daily lives of people within a very short time, while adversely affecting global economy and causing widespread panic. Of all the affected industries in the Covid-19 pandemic, the tourism industry appears to have taken the hardest hit across the globe, impacting various associated sectors, such as, hospitality, travel agencies and tour operators, all kinds of transportation services, along with many more. According to the World Travel and Tourism Council (WTCC), the Covid-19 pandemic is likely to cost the tourism industry almost USD 22 billion and a loss of almost 50 million jobs worldwide. Therefore, it comes as no surprise that tourism in India has witnessed a significant decline post Covid, in 2020.
With countries across the world now gearing up to fight a new coronavirus strain originating from the UK by restricting entries, it has been a nightmarish journey for the tourism industry right from the start of 2020, as the world went into a lockdown mode. Flights were grounded, cities came to a stand-still, trains stopped running and almost all public transport stopped plying; while hotels, cafes, pubs, and restaurants simply shuttered down. At the end of 2020, with still no confirmed vaccine available, no one knows how long the virus will continue with its deathly dance. As social distancing becomes the new mantra, with masks and gloves turning into a part of daily wear, people are preferring to remain within the safety confines of their homes, and very few are thinking or planning for a holiday. It is the fear of touching a stranger, fear of being infected and spreading it, the fear of death, and a fear of the unknown that has gripped the world, and this constant living with fear is an emotion that will take a long time to disappear; and until then travel & tourism industry is likely to remain in the dumps.
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