Question

What are the implications of viewing consumer processes as a reciprocal system?

Answer 1

Viewing consumer processes as a reciprocal system involving affect and cognition, behavior and the environment has five implications. What are these five implications?All three elements and the relationships must be considered in an analysis. Any of the three elements can be the starting point for consumer analysis. It is dynamic, consumers can continuously change. Can be applied at several different levels. Big importance of consumer research and analysis in developing an effective marketing strategy.

Answer 2

There are a total of five implications of viewing consumer processes as a reciprocal system.

Factors affecting consumer process:

The cognition, behavior and environment are the three important factors which explains the implication of consumer processes.

Implications:

1. The relationship between all the three factors are considered for the comprehensive analysis on consumers.
2. The consumer analysis may be initiated from any one of the three factors.
3. The dynamic nature of the factors implies the dynamic nature of consumer choices.
4. The consumer analysis is not limited, it includes several levels.
5. The consumer analysis aids in the development of marketing strategies.

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