Question

What are the risks and benefits of expanding the Disney brand in new ways?

Answer 1

Answer:

But there are some risk factors attached with brand expansion which we cannot ignore like customers can get confused and may not buy the new products, secondly company can experience management issues and it can face more quality problems which can harm the market image of the company.

Answer 2

Answer:

But there are some risk factors attached with brand expansion which we cannot ignore like customers can get confused and may not buy the new products, secondly company can experience management issues and it can face more quality problems which can harm the market image of the company.