Question

what are the role of advertising in our daily lives???

Answer 1

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Advertisement has become an important part of our daily lives. It is a form of persuasive communication. It can be infomercials (on television), radio advertising or online advertising. Companies use some of these types of advertisements to market their products and catch the audience’s attention. Levi’s for example is a mark of clothing that became famous thanks to advertisements, and has been advertised in different ways. However, most commercials are not just simple marketing tools. They carry hidden messages. Ads can provide racism and lead to socialism between people. Also freedom of commercials has crossed the lines and illustrates a wrong image of culture and religion. Furthermore, advertisers play with people’s minds especially females and take advantage of their naivety by lying to them.

Levi’s or Levi Strauss is a very large company known all over the world for its most significant product, clothes. It is especially famous for its various denim jeans. In order to establish its sell successfully, the company uses many marketing strategies to attract a wide audience. A big number of principles concerning consumer behavior have to be tackled and controlled. Apart from producing new series of clothing for everybody, the company’s products are thoughtfully designed to target to a specific group of consumers. One of the company’s effective marketing techniques is the use of music. The commercials run with a popular song in the background. Examples include: When a man loves a woman of Percy Sledge, Stand By Me of the famous Ben E King or Should I Stay or Should I Go of The Clash. All these songs are used for precise purposes. For example, the first song states that when a man loves a woman, he can do anything for her. This, in my opinion, means that a woman wearing Levi’s jeans, looking attractive, can have any man fall in love and therefore do anything she asks. This is even shown on the TV commercial. If a man loves a woman, he will buy her Levi’s jeans as a gift which makes the jeans very precious compared to other gifts men can offer. The second song says stand by me, which literally means: remain stationed beside (a person); usually as a helper, advocate, defender, loyal or sympathizer (Oxford English dictionary). In the commercial, there was a night club that only couples could go to, a man trying to go in alone, but he was stopped by the security guard, he looked around for a woman but did not find anybody. Another man walked by and entered the club alone just because he was wearing Levi’s jean. The jeans stood by him in this difficult, and what could have been embarrassing, time. . Apart from the clever choice of music and lyrics, Levi’s ads use good-looking and well-shaped people to model their clothing. Furthermore, the use of dark colors, half-naked models and sexuality certainly has hidden messages they want to convey. Danger, anger, beauty, self-esteem and confidence are some of the sensations the audience feel while watching Levi’s commercials.



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Answer 2

Explanation:

Advertisement takes place:

Importance of advertisement in daily Life as well as the reason why it takes place are: It helps to bring as well as make people aware about a new product or service in the market. ... It helps to choose between different product and services to gain maximum benefit.