What are the slogans of broad much
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I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the minimal amount of words – words that appear everywhere. I think it’s very important to do a great job here, because more than anything, this is your opportunity to create a first impression.
Interestingly, when researching company slogans (see below) I noticed that the majority of large companies are not including taglines with logos anymore. I’m not sure why this has changed, but the bigger you are the better known you are, so perhaps it’s more about being well known? Huge companies – like Nikeor L’Oreal – are always promoting their tagline within the context of their marketing – especially in advertising campaigns – however, neither have it front and centre on the Website. Curious stuff. Whatever the case, I believe a company still working to establish its brand must create a highly relevant slogan and make sure that slogan appears wherever the logo appears – i.e. the two exist together. Rule one
Interestingly, when researching company slogans (see below) I noticed that the majority of large companies are not including taglines with logos anymore. I’m not sure why this has changed, but the bigger you are the better known you are, so perhaps it’s more about being well known? Huge companies – like Nikeor L’Oreal – are always promoting their tagline within the context of their marketing – especially in advertising campaigns – however, neither have it front and centre on the Website. Curious stuff. Whatever the case, I believe a company still working to establish its brand must create a highly relevant slogan and make sure that slogan appears wherever the logo appears – i.e. the two exist together. Rule one
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