What are the steps involved in marketing of the issue of securities?
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Following are the steps involved in the marketing of the issue of securities to be undertaken by the lead manager: ... Pricing: After assessing market expectations, the kind and level of price to be charged for the security must be decided. Pricing the issue also influences the design of capital structure.
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Following are the steps involved in the marketing of the issue of securities to be undertaken by the lead manager: ... Pricing: After assessing market expectations, the kind and level of price to be charged for the security must be decided. Pricing the issue also influences the design of capital structure.
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