What are the tools of public relations in the context of Tourism Management?
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PR is important promotional tool for Travel and Tourism. It has multiple purposes, such as promoting an event or destination, building reputation of a company as "green" and responsible citizen, detracting attention of public from negative events (accidents, natural disasters).
Tools-
•Promotional tool. PR is used alone or with other elements of promotional mix. The aim of promotion is create positive impact on public.
•Communicational tool. Internal and external communication is very important areas of business existence and PR is widely used in both of them.
•Creating awareness. Awareness means attention and credit from public (customers, investors, money lenders), is important for any business.
•Building credibility. Credibility means successful operation of business. PR is important here as simple advertising will not have the same effect as well done press release.
Tools-
•Promotional tool. PR is used alone or with other elements of promotional mix. The aim of promotion is create positive impact on public.
•Communicational tool. Internal and external communication is very important areas of business existence and PR is widely used in both of them.
•Creating awareness. Awareness means attention and credit from public (customers, investors, money lenders), is important for any business.
•Building credibility. Credibility means successful operation of business. PR is important here as simple advertising will not have the same effect as well done press release.
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