what are the type of measurement ?
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Measurement involves assigning numbers to characteristics of objects or events in such a way that the numbers reflect reality. Essentially, there are four different types of measurement scales: nominal (or categorical), ordinal, interval, and ratio.
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There are three broad categories that encompass most, if not all measurement regarding your marketing strategy. They are not mutually exclusive, your marketing strategy will end up being measured by a combination of all three. The three measures are descriptive, diagnostic, and predictive.
Measurement involves assigning numbers to characteristics of objects or events in such a way that the numbers reflect reality.
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