What are the various issues involved in constructing an itemized rating scale?
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The itemized rating scale is an ordinal rating scale that has a brief description or numbers associated with each category, ordered in terms of scale positions, It requires respondents to select from limited number of ordered alternatives.
scaling refers to the process of assigning numbers or symbols to measure the intensity of abstract attitudes.
The various issues which are normally involved include the attitudes, behaviors and the rating scale. In attitude we have the affective which deals with the person emotions and feelings, cognitive which deals with the knowledge and awareness and behavioral dealings with a persons actions.
Rating involves the process of asking the respondents the extend to which an item of interest possesses a characteristics. Scale that require respondents to rank an item result in a quantitative score.
scaling refers to the process of assigning numbers or symbols to measure the intensity of abstract attitudes.
The various issues which are normally involved include the attitudes, behaviors and the rating scale. In attitude we have the affective which deals with the person emotions and feelings, cognitive which deals with the knowledge and awareness and behavioral dealings with a persons actions.
Rating involves the process of asking the respondents the extend to which an item of interest possesses a characteristics. Scale that require respondents to rank an item result in a quantitative score.
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Itemised rating scale is an ordinal scale that has brief descriptions or numbers associated with each category ordered in terms of scale positions.
Although they are quite easy to construct and administer, these rating scales do not allow a clear/ fine distinction that is possible in a graphic scale.
They usually fail to point out the clear attitude of respondents especially in the Likert scale.
Neutral responses are much difficult to interpret for the semantic differential scale.
Descriptive words or phrases may create a bias in the overall results for the staple scale.
Although they are quite easy to construct and administer, these rating scales do not allow a clear/ fine distinction that is possible in a graphic scale.
They usually fail to point out the clear attitude of respondents especially in the Likert scale.
Neutral responses are much difficult to interpret for the semantic differential scale.
Descriptive words or phrases may create a bias in the overall results for the staple scale.
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