What are three key considerations when evaluating keywords for search engine optimisation
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The three key considerations when evaluating keywords for search engine optimization are:
*Identify the goals for the brand in your content strategy and the target audience.
*Analyze how the potential keywords are used by the target audience and thereby convert them into possible keywords.
*Check the performance of the above keywords and see what you can do to make the low or medium competition ones rank better in the long run.
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