Question

What are three key considerations when evaluating keywords for search engine optimisation? A Competition, cohesiveness, relevance B Frequency, competition, relevance C Relevance, cohesiveness, execution D Frequency, execution, relevance

Answer 1

The correct answer is option B.   Frequency, competition  and relevance are the 3 key considerations when evaluating keywords for search engine optimisation purpose.   Keyword must appear several times which means high frequency.   Keyword must competitive when compared to the other keywords used in the same industry.   Keyword must be relevant to the searches of the customer.

Answer 2

Answer:

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

A

What your customers are doing on your website

B

Where your customers have come from before visiting your website

C

Where your customers go after leaving your website

D

What your customers are looking for on your website