Question

What are useful internal records for marketing information system?

Answer 1

Answer:

Kotler (1988) also defines the internal records as the most important indicators of marketing performance, as they derive their value from the actual sales invoices. Therefore, the internal records are of absolute value to the MIS and include the following: orders received for the product. sales invoices.

Answer 2

The kotler describes the leaked documents.

Explanation:

• In reality, Kotler (1988) describes leaked documents as one of the most critical marketing success measurements.  
• It obtains its value through real sales payments. It also provides purchase orders for sales.  
• Its internal documents will, therefore, be of paramount importance to the MIS which include all requests issued for all the drugs.

Learn more:

• Information System: https://brainly.in/question/1616099