What are various channels of distribution used in tourism business? List the factors determining their selection.
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Channel of Distribution: 6 Factors to Consider While Selecting a Channel of Distribution
(1) The Nature of the Product:
(2) The Nature of the market:
(3) The Nature of Middlemen:
(4) The nature and size of the manufacturing unit:
(5) Government Regulations and Policies:
(6) Competition:
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Wholesale travel agencies assemble package holidays and sell them to the clients through retail travel agencies. A typical package tour includes – air tickets, accommodation, and something other services may also be included in it such as entertainment, sightseeing, and sports activities etc.
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