what can be the cost effective techniques that can be followed for perfume??
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A lot cost is incurred in packaging and designing packs and bottles. A significant amount is also spent on advertising and promotion. These can be addressed, with a view to controlling costs, as follows:
1) Packing and bottling costs must be reduced without affecting quality and appeal. If required, these can be produced in-house by the perfumery.
2) Advertising costs, both for television and for the print media, should be cut down. Instead, more point of sale promotion should be done in malls and hypermarts.
3) Sale based incentives should be given to the sales outlets.
1) Packing and bottling costs must be reduced without affecting quality and appeal. If required, these can be produced in-house by the perfumery.
2) Advertising costs, both for television and for the print media, should be cut down. Instead, more point of sale promotion should be done in malls and hypermarts.
3) Sale based incentives should be given to the sales outlets.
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