Question

What determines if communications strategy can make use of publicity as an effective sales tool? Explain.

Answer 1

Answer:

Publicity can be defined many ways, but it is most appropriate to view it from a marketing perspective. In its simplest form, publicity involves conveying information and generating awareness about products and services to the general public or target audiences through various media.

Publicity's primary purpose is to get specific information across to as many people as possible within the shortest time frame. To record any sale of products or services, customers have to be aware they exist, and they also have to know the attached benefits. As the number of people aware of a product or service increases, the potential for additional sales also increases.