Question

What did fashion brand burberry do to revolutionize how marketers use social media?

Answer 1

Answer:

• Ran a massive Facebook campaign to advertise their brand to fans

• Developed a highly successful public relations campaign that used social media to share their messages

• Invited their fans to share photos of their trench coat

• Began working with a famous influencer to take over their Instagram feed

Explanation:

Answer 2

Ran a huge Facebook advertisement promoting their products to customers Developed a highly successful public relations campaign leveraging social media to exchange their posts Invited their fans to share pictures of their trench coat.

Explanation:

• The firm launched the gabardine, a water-resistant yet breathable cloth, and began producing the trench coats which would become popular in England and around the world.
• The corporation was going through difficult times by the turn of the 20th century, as the approach of the business had not been compatible with the image of the Burberry name.
• Rose Marie Bravo, longtime Saks Fifth Avenue executive, was elected the CEO in 1997. She and her colleagues introduced a series of changes aimed at a younger and larger demographic.

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