what do mean by consumer behavior (atleast 3-4 line answer)
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Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behavior.
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consumer behavior are all the aspects that affect of product we search, selection, and purchase of products. we can use the term for the purchase of services too. consumer behavior also include the post - purchase stage.
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