what do you mean by brand ?why branding has been done
Answers
Explanation:
A brand is something that differentiates your offering from that of other brands. It can be a symbol, a name, tagline, or anything relating to your company.
Branding is the process of establishing the identity of your brand. It is how your customers remember your services.
The Branding Process: 10 Steps to Successfully Name or Rebrand Your Company
1. Gather - Collect the background info
2. Analyze - Determining the pivot point
3. Specify - Writing a creative brief
4. Prioritize - Creating the brand criteria
5. Ideate - Concepting and developing brand identities
6. Refine - Reviewing and refining
7. Select - Selecting the winning name
8. Develop - Developing the marketing platform
9. Visualize - Creating the corporate identity/logo
10. Finalize - Finalizing and transferring all branding elements
Why branding is necessary :
Branding is important because not only is it what makes a memorable impression on consumers, but it enables your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from your competitors and clarifying what it is you offer that makes you the better choice.
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