Question

What do you mean by buyer behaviour? Explain scope and significance of buyer behaviour.

Answer 1

Buyer behaviour is the actions people take with regard to buying and using products.Marketers must understand buyer behavior, such as how raising or lowering a price will affect the buyer’s perception of the product and therefore create a fluctuation in sales, or how a specific review on social media can create an entirely new direction for the marketing mix based on the comments (buyer behavior/input) of the target market.