Question

What do you mean by international marketing environment?

Answer 1

International marketing environmentis a set of controllable (internal) and uncontrollable (external) forces or factors that affect international marketing. ... International marketing environment for any marketer consists of internal, domestic, and global marketing forces affectinginternational marketing mix.

Answer 2

International marketing environmentis a set of controllable (internal) and uncontrollable (external) forces or factors that affect international marketing. ... International marketing environment for any marketer consists of internal, domestic, and global marketing forces affectinginternational marketing mix.