what do you mean by media byte
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A short audio or video clip taken from a speech or press conference and broadcast especially during a news report
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A sound bite is also known as media byte is a short clip of speech or music extracted from a
longer piece of audio, often used to promote or exemplify the full
length piece. In the context of journalism,
a sound bite is characterized by a short phrase or sentence that
captures the essence of what the speaker was trying to say, and is used
to summarize information and entice the reader or viewer. The term was
coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.
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