Question

What do you mean by purchase point advertisement?

Answer 1

The purchase point advertisement is a type of advertising method and an effective tool of promotion.

Explanation:

The purchase point advertisement is a type of advertising method that is used in retail and stores to display the product at the time of purchase. In this method, a retailer represents the product to the customers and communicates information about that product at the point of purchase.  

It is an effective tool of promotion as it grabs the attention of casual consumers and make them buy the products.  

For instance, strategically placing product displays in the departmental and groceries stores.