Question

What do you mean when we say our personality changes when we change the brand we own?​

Answer 1

Answer:

To conclude, your basic personality type cannot change – however, you can (and should!) change the aspects of your personality that you are unhappy with. By doing this you will strengthen your shadow traits and become a more well-rounded individual, even though your dominant traits will still remain the same.

Explanation:

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Answer 2

So here's my response to that. Our personality doesn't actually change, when we change the brand we buy as consumers.

The Brand you buy only enhances the image or validates the image you want to project to yourself and to others