Business Studies, asked by minha7895, 1 year ago

What do you understand by Brand Extension ? Discuss the advantages and disadvantages of brand extension.

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Answered by Anonymous
0

Answer:

Disadvantages of Brand Extension. Brand extension in unrelated markets may lead to loss of reliability if a brand name is extended too far. ... There is a risk that the new product may generate implications that damage the image of the core/original brand.

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