what do you understand by SWOT analysis? discuss it's methods and importance
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SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success.A SWOT analysis of any issue follows four basic steps: the external analysis to determine opportunities and threats, the internal analysis to identify the existing strengths and weaknesses, the generation of alternative strategies, and the formulation of a strategic choice [3]Strengths, Weaknesses, Opportunities, and Threats analysis
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