Social Sciences, asked by sairishitamann, 1 year ago

WHAT DO YOU UNDERSTAND BY THE WORD BRAND? LIST TWO REASONS WHY BUILDING BRAND IS IMPORTANT IN ADVERTISING.

Answers

Answered by Vanshitha2004
8
Brand: It means stamping a product with a particular name or sign in order to differentiate it from other products in the market. Two reasons why building brand is central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.


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