What does a advertising/promotional planner sees as the primary
purpose of the mass media?
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Answer:
A advertising/promotional planner sees as the primary
purpose of the mass media as the advertisement can reach a large number of persons simultaneously and the Identity of the advisor is mentioned in the advertisement.
Explanation:
Advertisement it is a form of mass communication which is done through a wide variety of media. Such as newspapers, magazines, radio, TV, cinema etc. Helping the advisor to create loyalty for a particular brand, and enhence goodwill of the firm and to improve dealer relations.
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