WHAT DOES SOCIAL ADVERTISING MEAN
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Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.[1][2][3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google,[4] Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.[5]
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Social advertising is advertising that Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.
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