What effect of mesomeric effevt on acidity?
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The ketone group is acting as an electron withdrawing group - it is 'pulling' electron density towards itself, through both inductive and resonance effects. The position of the electron-withdrawing substituent relative to the phenol hydroxyl is very important in terms of its effect on acidity
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In aromatic acids, the mesomeric effect also has a roll to play in the acidity of the acid, and along with the inductive effect will influence the acidity of the compound. The mesomeric effect is the electron withdrawing or electron releasing effect of substituent groups on a compound.
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